Mausummery Lawn: Making a splash

KARACHI:
The Lahore-based Mausummery Lawn Spring/Summer Collection 2012 hit the Karachi market on February 4 at the Expo Centre in Karachi with a bang. Ayesha Mansoor, the director of this retail brand said, “This is going to be our biggest collection ever.”
With a total of 19 prints on display, Mausummery offers three different types of prints — chiffons, prints with motifs and embellishment and the regular, day wear two-piece collection. Prices of all the three-print collections begin from Rs1,350 and touch the mark of Rs3,850. Toying with a range of different colours, Mansoor claimed, “The most prominent hue will be pink, yellow and our all time favourite aqua-turquoise.”
The large number of people entering the exhibition were a testatment to the retailer’s popularity. Aqsa Sohail, a 16 year old customer, who was waiting outside for her mother to come back from her lawn shopping spree at the second major exhibition of the year revealed that she had purchased 10 joras.
However, not everyone was as excited about the exhibition. Sony Khan, who was about to enter the exhibition, said, “This is my first time at Mausummery exhibition, the clothes better be good.” Khan’s apprehensions can be understood as there are too many lawn exhibitions taking place in the city, offering clothes at exorbitant prices with excessive embroidery on the fabric. Regarding the trend of over the top embellishments, Mansoor said, “We still do not plan to overdo the fabric, the concept is that one should look nice but, not be overdressed.”
In terms of trimmings, Mausummery has embroidery on the necklines or on the front border of shirt or sleeves only.
The Mausummery exhibition continues till February 7.
Published in The Express Tribune, February 5th, 2012.